Your customer cares even if you don’t.

Few days ago I discovered a small hole along the leg seam of my new favourite trousers. Because I didn’t own a sewing machine I went to see a tailor. I had heard good things about this particular tailor close to our home and I decided to drop in there. I also wanted to buy a suit and I had been told they are affordable and do a good job so I thought of asking them about their suit tailoring service as well.

So this hole was right along the seam (the stitches had gotten loose) and required about an inch (2.5 cm) of straight stitching. Not a big deal, shouldn’t take more than 2 minutes.

I got to the tailor and asked if they could quickly fix it for me. I was replied with “No no no!”. Continue reading “Your customer cares even if you don’t.”

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Your customer cares even if you don’t.

How to sustain profitability?

I┬áread this article on LinkedIn the other day and found it encapsulates many of the principles of integrating marketing to business strategy to create competitive advantage and sustainable profitability. I will be covering each of these areas in more detail in the coming weeks. In the meantime Continue reading “How to sustain profitability?”

How to sustain profitability?